Online & Email Newsletters Jump 475%

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs....

Email Mktg to Hit $2B by ’14

By 2014, users will get over 9,000 email marketing messages a year, according to a new report from Forrester (via Advertising Age). That figure represents about 25 messages per person per day — double the average of 10 to 12 they presently receive. A study by Borrell...