![Reasons Your Business Needs A Blog]()
Digital Marketing, Internet Usage, Netbits
Retain your audience Too many marketers focus on gaining initial visibility through advertising or attention-seeking stunts. If that tactic does not convert into instant sales, the budget and effort are wasted. With a blog you can hold prospects’ interest for...
![Reasons Your Business Needs A Blog]()
Digital Marketing, Email Marketing, Netbits
Marketers who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more their budgets on outbound marketing channels. The average cost per lead by inbound...
![Reasons Your Business Needs A Blog]()
E-Commerce, Email Marketing, Internet Usage
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26, 2010. This represents a 9% increase in average promotional email volume from 2.5 emails the week ending February 26, 2010, according to Chad White,...
Digital Marketing, Internet Usage
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to coupon aggregator RetailMeNot, which recently released its coupon data...
Digital Marketing, Email Marketing
The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs....
