Digital Marketing, Internet Usage
Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to...
Digital Marketing, Internet Usage, Social Media
Social networking sites like Facebook, LinkedIn, MySpace, and many others have become the online version of the coffee shop or barber shop of old. Because of this, many of them are effective tools for us to meet goals for our sites. Are you active on any social...
Digital Marketing, Podcast, Technology
Internet users in the U.S. viewed a record-setting 14.3 billion online videos during December 2008, representing an increase of 13% vs. November 2008, according to data from comScore Video Metrix service. Google Sites again ranks as the top U.S. video property, with...
Digital Marketing, Internet Usage
Mature consumers prefer single-image advertisements over ads with multi-image collages by a margin of 66% to 34%, and also gravitate to images that show products and lifestyles, according to a recent image-preference survey by Creating Results. Key findings about...
Email Marketing, Social Media
More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category – behind search, portals, and PC software, but ahead of...
Digital Marketing, Internet Usage
Over the past 30 days web traffic has decreased an average of 1%. This is based on tracking done for many small and medium sized business’s sites that I monitor. The wide range of industries include manufacturing, wholesale, retail, medical, political, sports,...
