Tweets are Brand-Oriented

Social Media

A study by a research team at Penn State has found that 20% of Tweets tend to be brand-related, for better or for worse. “People are using tweets to express their reaction, both positive and negative, as they engage with these products and services,” said...

Employers Use SocNets to Probe Candidates

Internet Usage, Social Media

Nearly half (45%) of US employers use social networking sites to dig up information about job candidates, a significant jump from 22% last year, according to a survey commissioned by CareerBuilder, which also found that another 11% of employers have plans in the works...

Keywords and SEO in social media

Internet Usage, Search, Social Media

Your social media marketing can support your search engine optimization (SEO) by including target keywords in headlines. Then when your story goes viral and other sites use your headline to link back to your site – Bingo! – you get keyword-rich inbound text...

How social media works

Social Media

When a user of a social media website discovers your story and likes it, they have the option to share it with their friends. This can cause the story to ‘go viral’ and be shared with even more people. This can deliver hundreds of thousands of visitors,...

Twitter: Its Impact on Businesses and Communications

Social Media

Twitter may well be struggling in its search for a profitable business model, but the company has made an impact on multiple levels of the marketing chain. Governments have used it to promote both transparency and direct communication with their constituencies....