Demographics of Social Media Users

Demographics of Social Media Users

Facebook — 72% of adult internet users/62% of entire adult population Fully 72% of online American adults use Facebook, a proportion unchanged from September 2014. Usage continues to be especially popular among online women, 77% of whom are users. In addition, 82% of...
What Are The FaceBook Page Update Metrics?

What Are The FaceBook Page Update Metrics?

What Are The FaceBook Page Update Metrics And Why Should They Be Of Interest To You? Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.  The number of unique people...
Need To Improve Your Snapchat Marketing

Need To Improve Your Snapchat Marketing

Wondering how you can stand out on Snapchat? Want to know what’s working for others? Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform. #1: Provide Specialized Content Many brands use...
What Facebook Believes It Knows About You

What Facebook Believes It Knows About You

Facebook may know your political leanings, labeling you as liberal, conservative or moderate, just based on your profile. In the US, the social media giant has been working out people’s politics based on the pages they like and their activity on the site. But it...