What Are The FaceBook Page Update Metrics And Why Should They Be Of Interest To You?

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions.  The number of unique people who have seen your post or content, whether organically or via paid advertising.

Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

People Engaged: Engagement with your posts impacts your ability to reach a larger audience. If you can’t continue to engage users, they won’t continue to see your content. Those who engage on your page are your most valuable audience segment, since they are the ones consuming and sharing your content on the network.

The Likes shows your page’s fan growth.