You could try and guess what people type when they use a search engine.
If you’re looking for a premium keyword research tool, look no further than SEObook.com, SEOmoz.org, or Raven Tools.
Focus on Low-Competition Keyphrases
Don’t waste your time going after highly competitive keywords with on-site optimization because you won’t be able to nab them.
So, how do you know if a keyword or keyphrase is competitive?
If the number is large (over 75,000), I’d avoid it because it’s highly competitive. If it’s small, I’d focus on it because it should be much easier to score a top ranking.
Note, just because a keyword or phrase isn’t competitive doesn’t mean it won’t send traffic. And if it doesn’t send much traffic, that doesn’t matter either because the traffic it does send is highly targeted.
Choose One Keyword or Phrase, and then Write or Tweak Your Article
While you want a keyphrase with little competition, you’ll also want it to have some search traffic (greater than zero). Then, either write a post that targets that keyphrase or go back through some of your older articles and tweak them for a specific phrase.
Find a phrase that relates to your topic, and craft a helpful article around it. Remember, quality content matters. The higher the quality, the better chance it will garner links and then rank in search engines.
For example, if you run a blog about Kangaroos, and one of your researched keyphrases is “what do kangaroos eat”, then you might want to write a blog post about that.
Use Your Keyphrase In Your Post Title and Title Tags
Yep, simple as that. Use the keyphrase in the title of your post and in your title tags.
Repeat the Keyphrase in Your Article.
You want to build a loyal following, so don’t go crazy with this. Instead, what I mean is, if you want to rank for your keyphrase, you must use it. Avoid creating nicknames or trying to be clever. In the end, clear and concise wins. As a rule of thumb, try to include your keyphrase early on in your article or in a H2 tag. While this may have little impact on your rankings, it will help show your readers that they’re reading the right piece of content.
Use the Keyphrase in your Meta Description tags
Using keywords in your meta description tags does not help you rank higher. However, when you include them, when people search on Google for a specific keyword, Google bolds the keyphrase in the search results. So, while it may not help you rank higher, it will encourage people to click on your search results.
Find Images Related to Your Keyphrase
Think about it. If you were looking for information on Kangaroos, when you visited a website, would it make sense to have a picture of a Kanagaroo on it? Absolutely.
So, when you publish your articles, ensure that you find related images and use your keyphrase in the alt description of your image. This is beneficial for two reasons: first, it helps search engines see that you’re trying to create a complete piece of content, and second, it’s great for accessibility.