To make a long story short, yes, it is. And to prove it, we collected marketing data from various sources. One quick glance at these stats, and you will realize how impressive and effective collaboration with influencers can be.
- Almost 40% of all Twitter users say they’ve made a purchase after they saw a tweet from an influencer
We started from Twitter, not Instagram, because we want to show that influencer marketing is effective regardless of a platform. People trust influencers’ opinions and are ready to buy something by their recommendations.
- 91% of people at the age of 18-34 trust online reviews as much as friends and family
This is one more evidence of the fact that people trust other people more than brands’ promises from various ads. That’s why any business should invest energy and money into reputation marketing. And who can boost the credibility of your brand better than the right influencer?
- 84% of companies are going to work with influencers next year
Why wait till the next year when you can benefit from influencer marketing right now? Be one of the first entrepreneurs who implement this effective promotional way in a marketing strategy.
- Influencers with an audience at 10k – 100k provide a combination of high engagement and wide reach
You don’t have to try to collaborate with some celebrities for a sky-high price. A better way is to find a micro-influencer who is interested in the same business niche as you and partner with him or her. Usually, they have better engagement and trust levels and thus bring better results for your business promotion.
About Nelsonecom
By helping clients understand digital communications and media we work together to effectively use and leverage the power of the Internet for their business objectives. This could be for sales, transactions, lead prospecting, building awareness, and more. We do both search engine optimization (SEO) and search engine marketing (SEM). Visual design, strategic digital communications and marketing, usability engineering, podcasting, and video are some of the services we offer. Others include eBusiness solutions, transactional processes, and digital media. We also monitor our clients’ sites analytics and make content, navigation, and other visual design recommendations. Our clients include small and medium successful offline businesses for whom we develop and use the online world as a part of their future success. Their industries include health, medical, politics, manufacturing, retail, financial, legal, restaurants, gaming, sports, water filtration, real estate, non-profit, and newly financed start-up ventures. In addition, we form partnerships with particular businesses to sell their products and or services online and via digital media.