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Step by Step Guide to an SMS Campaign

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SMS is good for:

• Short lead times and immediacy
• Cost effective personalised communication
• Ongoing 1 to 1 relationships
• Automated data capture and compliance
• Direct revenue and uplift opportunities

Basic Rules for SMS

In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.

You need Permission plus:

1: Relevance
2: Location
3: Time
4: Adding Value
5: Interactive

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