- Post blog articles and offers directly to your LinkedIn company page. LinkedIn recently added status updates as a new feature to company pages, making them a great channel to promote your content! Mix up promoting blog posts and landing pages to give your followers a variety of content to consume.
- Encourage discussion in each of your status updates to help expand each post’s reach. Taking advantage of the viral effect of commenting and liking is a great way to get even more content distribution. Introduce the content you post with a question or comment to spark discussion among followers.
- Use LinkedIn Ads to generate company page followers. There’s no harm in using some cash to promote your organic efforts and give yourself a jump-start! Create an ad to encourage folks in your industry or within a specific LinkedIn group to follow your company on LinkedIn. Just monitor your growth closely so you can report on the cost-per-follow and justify the expense.
- Promote your company page on your website and other social networks. I bet you’re already promoting your blog, Twitter profile, and your presence on other networks on your website. Make sure you’re promoting your LinkedIn company page, too!
- Answer questions in the “Answers” section of LinkedIn, and link to relevant landing pages when helpful. This underutilized tactic is an oldie but a goodie. Make sure you’re scanning the questions on LinkedIn weekly, answering when appropriate, and including a link to content on your blog or website that might be helpful to the person who asked.
- Use LinkedIn ads to promote your best offers. Have you already had great success with a certain landing page or offer? Give it some extra juice by promoting it using LinkedIn ads. There’s even a new LinkedIn leads tool to help you follow up directly with the leads you generated through your LinkedIn ad.
- Send LinkedIn Group announcements on your off-email days. Investing the time to manage a LinkedIn Group gives you the opportunity to periodically send announcements to the members of those groups, just like email sends. Sending interesting content like a blog post digest or a specific offer is a great way to get a boost in leads in one swing! Just make sure you’re sending valuable content, and be sensitive about the frequency of your sends to avoid seeming spammy.
