Better eCommerce Targeting and Remarketing

Better eCommerce Targeting and Remarketing

Create a Buyer’s Guide Knowing what product to buy (which model, what features, what accessories, etc.) can get very confusing and overwhelming for consumers. If I want to buy a new TV (it’s time to get rid of my rear-projection set), I have a lot of research to do!...
Better eCommerce Targeting and Remarketing

Claim Your Google Places Page

Claim or Create a Google Places Page Chances are that your business already has a Places page, even if you never set one up. Start by doing a simple search for your brand name to see if one already exists. If you see a listing for your business, click to the place...
Better eCommerce Targeting and Remarketing

More Content Means More Leads

Lead generation numbers for over 4,000 companies make quite a compelling case that “more is better” when it comes to content creation. In the case of blogs, landing pages, and indexed pages — which are all critical pieces of the inbound marketing...
Better eCommerce Targeting and Remarketing

AmazonLocal Debuts

Amazon has entered the daily deal space, the latest in a growing list of giants to want a piece of this surging industry. The site, called AmazonLocal, is a little different than the standard daily deal site: it allows customers to buy deals that can be redeemed...
Better eCommerce Targeting and Remarketing

Keyword Density Revisited

There has always been something intriguing about the concept of keyword density. Many years ago, search engine optimization professionals relied on keyword and phrase density (also called keyword prominence) as one of the core strategies behind top rankings. What made...