Non-Profits Struggle to Prove Social Media’s Value

Protect Your Privacy on Facebook and Twitter

Web surfing is no longer a solo affair. Facebook, Twitter, and other social networks have quickly become an integral part of the online culture, and with them comes a whole new array of potential security threats. In this article, I’ll identify some of the key...
Non-Profits Struggle to Prove Social Media’s Value

Steps for a Healthy Website

Socialization Your website can’t survive online without the public. Websites are meant to draw traffic, but if your website is not attracting a decent amount of traffic you really need to focus on its socialization. Search engine optimization Around 80% of the...
Non-Profits Struggle to Prove Social Media’s Value

Twitter As a Predictive Tool

Two researchers at HP Labs have established that they can use Tweets to predict how well a movie will do. They built a computer model that factored in the rate of tweets around the release date and the number of theaters, Fast Company said. That model was 97.3%...

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time — then send direct messages...