Fewer Domains, More Page Time, Longer Video Viewing

Video

In April ’09, the average online American had 61 internet sessions, visited 108 domains, surfed 2,443 web pages and stayed on each page approximately 57 seconds, according to (pdf) monthly internet usage data from Nielsen Online. These April numbers reflect one...

Video in Email Boosts Click-Thru Rates 2-3x

Email Marketing, Video

Incorporating video into emails — a simple enough concept that wasn’t even possible two years ago — improves click-through rates by 2-3 times, according to a recent Forrester report. A recent forecast shows that 71% of the online adult population will watch...

Using Video

Video

As I was finishing up the DVD for a client and I found something interesting. Results of the search using only the key speaker’s name brought up the recent video I’d posted for review of his presentation in position #7, out of 5,000 results. This gives a...

Canadians Watch Most Online Video

Internet Usage, Video

Some 21 million Canadians viewed more than 3.1 billion online videos in February 2009, and the average online Canadian spent 10 hours viewing internet video during the month – up 53% from last year’s February average – according to data from comScore...