Web Design, Creative in Most Demand Next Year

More than one-third (34%) of advertising and marketing executives intend to add staff within the next year, while just 10% plan to decrease staffing levels at their firm, according to a survey about future hiring plans by the Creative Group. The majority (55%) of...

Flight Fee Cuts

In March and April of this year, some of the biggest online travel agencies (OTAs) cut their flight booking fees. The booking fee changes were largely a response to competitive pressures: why would a consumer pay a fee on an OTA site when the same flight is available...

Majority of Physicians Like ePromo

Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies. And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps,...

Site Traffic Analytics Explained

Visits: The number of visits your site receives is the most basic measure of how effectively you promote your site. Starting and stopping ads, changing your keyword buys, viral marketing events, and search rank are some examples of factors that influence the number of...

Protein Fights Hunger

Researchers have found that protein releases a hunger-fighting hormone that may help you eat a third less food and shed pesky pounds. Scientists at the University College London in England say this unique hormone makes you feel full long after you leave the dinner...