Facebook is the world’s largest social media platform with almost 2.5 billion active monthly users.
Among these users, there is an enormous number of people who can become your potential customers.
Targeting the right audience
One of the biggest mistakes inexperienced entrepreneurs can make upon starting a Facebook advertising strategy is trying to appeal to everyone. What they should do instead is clearly establish who is their target audience and focus on it.
- How can you know if you’re targeting the right audience? We have gathered a few questions which will help you find the answer.
- Where is your target audience located?
- How old are your target audience members?
- What is the gender of your target audience members?
- Does your target audience fall into a certain demographic category?
- What interests your target audience?
Cold, warm and hot audiences
After understanding who your potential customers are, we need to find ways to reach out to them. To do that’ let’s, first of all, divide them into three broad categories:
- Those unaware of your product
- Those who know about your product and have an interest in purchasing it
- Those who are ready to make a purchase
Facebook Ads: campaign objectives
Before launching a Facebook advertising campaign, you need to choose the appropriate objective for this ad. There are 11 objectives for you to choose from and each has a different purpose. The system will target people uniquely, depending on the objective you choose.
Using lookalike audiences
- Attract the initial audience
- Use Facebook lookalike audiences
- Promote your products
Facebook ads tips
What should you pay your attention to during the promotion on Facebook?
- Make relevant ads
- Make short ads
- Use visuals
- Use advertising hooks
- Use call-to-action
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