Keywords and SEO in social media

Your social media marketing can support your search engine optimization (SEO) by including target keywords in headlines. Then when your story goes viral and other sites use your headline to link back to your site – Bingo! – you get keyword-rich inbound text...

Site Traffic Analytics – New vs. Returning

New vs. Returning: A high number of new visitors suggests that you are successful at driving traffic to your site while a high number of return visitors suggests that the site content is engaging enough to keep visitors coming back. You can see how frequently visitors...

Site Traffic Analytics – Bounce Rate

Bounce Rate: Bounce rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages...